Large insurance companies analyze a huge amount of customers’ personal data (like social media posts, credit scores, and even your web shopping habits). Then, they churn the data through a proprietary algorithm that estimates how likely you are to shop around or just renew your existing policy each year. By doing so, they can increase your premium just enough to raise their profit margins without attracting your attention and prompting you to shop for a new policy.
The best way to prevent falling victim to this practice is to shop for a new policy every one to two years. Even if you like your current car insurance company, they’re likely aware of your online activity, so the more quotes you get, the less likely you are to be tagged as someone who won’t jump ship for a better deal. Plus, it helps you find a policy rate that reflects you as a person and isn’t based on predictive analytics.
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